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Unilever Associate Shopper Marketing Manager -Target Channel in Minneapolis, Minnesota

Background & Purpose of the Job

As an Associate Shopper Marketing Manager for the Target Team, you’ll work to extend brand strategy and activation platforms for this customer through the development of Shopper Marketing (SM) programs that will drive profitable volume and equity of Unilever brands. You will analyze and measure all SM programs by understanding business results, projected investments and industry insights. The ability to identify business building opportunities at Target will help set the strategy to drive differentiated yet efficient and effective programming.

Who You Are & What You’ll Do

  • As a member of the Target shopper marketing team, you’ll focus on the development and execution of world-class integrated and collaborative shopper marketing plans. These events should deliver on the brand Jobs-to-be-Done as well as the customer’s unique positioning to fit the objectives of this retailer. Programs should drive category growth, promote cross-category conversion and be profitable for both Unilever and Target.

  • Responsible for all SM field-based programs from start to finish including annual planning, writing agency briefs, customer presentations, creative reviews, program evaluation, and overall agency guidance.

  • Develop strong relationships with key marketing contacts at Target as well as across all Unilever brand teams and the Unilever Sales team to deliver against brand/portfolio objectives.

  • Maintain timely flow of calendars and reports, proposals and project estimates, and program evaluations. Provide point-of-view on appropriate spending against retailer initiated marketing initiatives.

  • Evaluate key Shopper Marketing programs upon post-program completion. These findings/recommendations are a comprehensive view of the program performance, return on investment value, sales results, and include relevant market information. These program recaps will be shared with the Target sales team, brand teams, and Shopper Marketing.

  • Manage agency partners to ensure delivery on requirements outlined in briefs and that they are effectively delivering on all account management responsibilities (e.g. program and financial management).

You’re a dot connector: Working on the Target team with a myriad of purpose-led brands requires managing a diverse set of internal and external stakeholders; we need you to ensure the right dots are connected inside and outside the company (e.g. 3rd parties, agency, customer, CPG’s, etc.).

You love to win, and have fun doing it: Working directly with the customer and brand teams, you’ll find creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.

You’re a story teller: A critical element of our plans is the art of compelling storytelling as means to educate and inspire, not only the Guest, but the retailer in support of our campaigns. We need your creativity to build and deliver compelling stories.

You’re a changemaker: This is an integrated role where you can fully embrace C4G (Connected for Growth) and work on both short and long-term strategies. You’ll work on innovative solutions that will change our shopper’s behavior.

You’re a culture & change champion: Think differently – these are ever changing, competitive times with purpose-led brands in a unique environment. Strive to find more efficient, effective, and new ways to think about the same problem.

What You’ll Need To Succeed

  • Undergraduate degree in Marketing, MBA a plus.

  • 3-5 years’ experience in development of brand business objectives and marketing strategies.

  • Demonstrated knowledge of the consumer-packaged goods industry, mass retail channel and account specific marketing.

  • Understanding of promotional tactics, process flow, execution and fulfillment processes.

  • Proficient in Excel and PowerPoint.

  • Experience in digital and ecommerce marketing and understanding of consumer behavior in this space.

  • Creative thinking to approach things differently than historical plan.

  • Strong communication and influencing skills.

  • Attention to detail, planning and preparation.

  • Highly organized; able to multi-task and communicate with numerous touch points.

  • Lead role in identifying and presenting new opportunities to Customer Development, Marketing and the Customer.

  • Ability to fully collaborate with Shopper Marketing and Customer Development teams as well as with the Retailer; is driven to achieve mutual objectives as one collective team.

What We Can Offer You

Culture for Growth at https://www.unilever.com/about/who-we-are/our-vision/ | Top Notch Employee Health & Well Being Benefits at https://drive.google.com/file/d/0BzuVqApc7i-tR2YxazMxNkpPZVU/view | Every Voice Matters at https://www.unilever.com/sustainable-living/the-sustainable-living-plan/enhancing-livelihoods/opportunities-for-women/upholding-diversity/ | Global Reach at https://www.unilever.com/brands/ | Life at Unilever at https://www.linkedin.com/company-beta/1248/life/ | Careers with Purpose at https://www.unilever.com/sustainable-living/transformational-change/ | World Class Career Development Programs at https://www.unilever.com/careers/graduates/uflp/ | Check Out Our Space at https://www.themuse.com/companies/unilever/office | Focus On Sustainability at https://www.unilever.com/sustainable-living/transformational-change/

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law at https://www.eeoc.gov/employers/upload/posterscreenreader_optimized.pdf

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.


Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday. ​

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