Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere. At Siemens Healthineers, We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting? Then come and join our global team as Vice President Marketing & GTM, Radiology & General Imaging , reporting to the Head of Ultrasound, Radiology, General Imaging and Image Guidance. This is a key leadership position on the franchise management team with strong ties into Sales, Strategy and Product Development. Our global team: We are a team of more than 68,000 highly dedicated employees across more than 70 countries passionately pushing the boundaries of what's possible in healthcare to help improve people's lives around the world. As a leader in the industry, we aspire to create better outcomes and experiences for patients no matter where they live or what health issues they are facing. Our portfolio, spanning from in-vitro and in-vivo diagnostics to image-guided therapy and innovative cancer care, is crucial for clinical decision-making and treatment pathways. Our culture: We are part of an incredible community of scientists, clinicians, developers, researchers, professionals, and skilled specialists pushing the boundaries of what's possible, to improve people's lives around the world. We embrace a culture of inclusivity in which the power and potential of every individual can be unleashed. We spark ideas that lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers{target="_blank" rel="noopener"} . This is a role well suited to an ambitious professional, looking for the next step in their career. As Vice President Marketing & GTM, Radiology & General Imaging , you will be responsible for: * Develop foundational global marketing & GTM strategies and tactics to drive a consistent portfolio position for Ultrasound, that anticipates market trends and competitive activities, aligns with changing customer needs, increases revenue, and ultimately impacts our ability to improve patient outcomes. * Drive the GTM strategies, business case alignments and price positioning. * Plan the roll out and demo unit logistics to sequence Market introduction, regulatory and training efforts accordingly and in a synchronized fashion to maximize business impact. * Develop unique commercialization strategies that shift the business focus from features and benefits to patients and procedures. * Create flexible content and tactics that can be deployed in diverse regional markets effectively while building a consistent global image and brand. * Effectively partner with the sales organization and enable the successful rollout and growth of this groundbreaking technology. * Drive the implementation of marketing campaigns that meet business objectives and drive growth in the market segments we serve. * Responsible for analyzing and understanding the global Ultrasound (RAD & GI) healthcare market and identifying marketing strategies and opportunities to drive revenue growth and profitability. Anticipate the changing market, competitive landscape, and industry trends to formulate a plan for growth. * Produce content and coordinates aligned content related to tradeshows, print and digital advertising, product pricing, sales promotions, product support, product launches, ROI value propositions, key opinion leaders' development, evidentiary endorsements, and white papers. * Drive Marketing Commun To view the full job description