Unilever Marketing Innovation and Activation Manager in Englewood Cliffs, New Jersey
Background & Purpose of the Job Unilever is a marketing led organization, with a track record of developing and delivering best-in-class marketing and communications. As the marketing and communications landscape evolves, Unilever realizes the need to evolve with it, to ensure new disciplines/platforms/technologies are introduced into the business. Unilever intends to lead the FMCG industry in the transformation of its promotion activation and innovation by optimizing current solutions and partners while innovating and curating new solutions. Unilever will lead this transformation to provide deeper and richer connections with consumers for our brands while leading and collaborating with our retailers.The Marketing and Innovation manager will be both be a leader and practitioner. Vision, Analytics, Leadership, and Strategic application are key to this role:
Who You Are & What You’ll Do
Visionary: Build on the current landscape of third party offerings, and immerging technologies to deliver one to one consumer engagements for our brands in the areas of couponing/sampling and more. Be Curious.
Collaboration : Develop strong relationships with both established marketing suppliers, and emerging as well as Unilever Brand, Media, and Insights Teams to deliver against brand/portfolio objectives.
Program Development : Develop and execute world-class integrated Shopper Marketing Plans at Target for Unilever brands. These events should deliver on the brand Jobs-to-be-Done, drive category growth, promote cross-category conversion & be profitable for both Unilever & Target.
Project Management : Maintain timely flow of reports, program evaluations, proposals and project estimates. Provide point-of-view on appropriate spending against retailer initiated marketing initiatives. Evaluate key Shopper Marketing programs 90 days post program completion. These findings/recommendations should be a comprehensive view of the program performance, ROI, sales results and include relevant market information.
Agency Management : Manage agency partners ensuring that they are delivering on requirements outlined in briefs and effectively delivering on all account management responsibilities (i.e. program & financial management).
Digital Focus : Work closely with the Digital teams to develop a customized strategy with customers around this space. This includes but is not limited to a scale strategy, tactical activation and sharing timely results of program implementation.
Metrics and Analytics : Drive SM analytical work within the team for Digital and core execution You’re a born leader: you lead your team, and the conversation with external and cross-functional partners You’re a strategy guru: you navigate the various brand, category, functional, and customer strategies to optimize impact You’re a dot connector: you are the interface between brand, sales, and customer teams You love to win, and have fun doing it: you find the win-win situations for Unilever brands and Target
What You’ll Need To Succeed
- Undergraduate degree in Marketing, MBA a plus.
5-7 year’s experience in development of brand business objectives in FMCG and working with different promotional suppliers.
Digital marketing, emerging technologies and deep understanding of end to end solutions
Strong analytical skills and data-driven thinking
Management experience leading teams or agency partners.
Skills Specific Training
Knowledge of consumer packaged goods industry, retail channels and account specific marketing.
Understanding of promotional tactics, process flow, execution and fulfillment processes.
Proficient in Excel and PowerPoint.
Working knowledge of syndicated data (i.e. Nielsen, Spectra) and analytics
Shopper insight led mindset
Experience in digital marketing and understanding of consumer behavior in this space
Agency Management experience a plus
Competencies & Abilities Problem Solving
- Creative thinking to approach things differently. Building on new marketing technologies and retailers’ systems.
Strong communication and influencing skills.
Highly organized, able to multi task and communicate with numerous touch points.
Lead role in identifying and presenting new opportunities to concepts and ideas for consumer engagement
Growth and competitive mindset
Talent and Team Building
- Ability to fully lead and collaborate with Center of excellence team, Agencies, Shopper Marketing, Insights and Analytics, and Media Teams to guide all activation
- Ability to manage large promotional spend across multiple brands and categories
What We Can Offer You Culture for Growth at https://www.unilever.com/about/who-we-are/our-vision/ | Top Notch Employee Health & Well Being Benefits at https://drive.google.com/file/d/0BzuVqApc7i-tR2YxazMxNkpPZVU/view | Every Voice Matters at https://www.unilever.com/sustainable-living/the-sustainable-living-plan/enhancing-livelihoods/opportunities-for-women/upholding-diversity/ | Global Reach at https://www.unilever.com/brands/ | Life at Unilever at https://www.linkedin.com/company-beta/1248/life/ | Careers with Purpose at https://www.unilever.com/sustainable-living/transformational-change/ | World Class Career Development Programs at https://www.unilever.com/careers/graduates/uflp/ | Check Out Our Space at https://www.themuse.com/companies/unilever/office | Focus On Sustainability at https://www.unilever.com/sustainable-living/transformational-change/
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesApplicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law at https://www.eeoc.gov/employers/upload/posterscreenreader_optimized.pdf Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at 1-855-239-5459 or NAAccommodations@unilever.com at mailto:NAAccommodations@unliever.com . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.