Unilever Digital Brand Manager in Englewood Cliffs, New Jersey
Background & Purpose of the Job
Unilever is in a journey to become more and more digital every day. Therefore, we are hiring Brand Managers to lead digital engagement for our brands.You will assume direct leadership and ownership of digital strategy, planning and always-on activity for one of our really great brands – like Dove, Axe, Love Beauty & Planet. You will partner with Brand Managers and cross functional teams to connect the dots across all things digital with a primary focus on always-on content/programs across all consumer, brand and eCommerce channels. Your role is to ensure that digital plans are aligned seamlessly to the overall business and marketing objectives. You will coordinate brand & category data capture to drive actionable insights. You will use the latest learnings to ensure brands are best in class in the digital space, as well drive.You will be a brand/category subject matter expert, knowing the right questions to ask at the right time, drivingthought leadership & advocacyto brand teams so that they can reach consumers in compelling, creative ways while maximizing return on digital investments.
Who You Are
You’re a visionarywho can help create a digital future for our brands and who has the drive to make that vision a reality. You have a deep knowledge of the some or all of a digital eco-system (paid, owned, earned, search, ecommerce, People Relationship Marketing).
You’re a naturally curiousand stays ahead of new platforms, assets, types of content, technologies, new business model.
You’re a fast learnerwho fully can learn about what our consumers care about; and who can adapt with speed to the ever changing marketplace.
You’re an influencerwho can partner with the entire team to connect the dots across all things digital. You will effectively work with the different teams to elevate digital across our marketing plans and business.
What You’ll Do
·Drive consumer digital understanding – consumer behavior, platforms, media, and data to drive personalized content.
·Support initiatives on data-driven marketing-leveraging data and technical functionality to identify, target and engage with the right customers, at the right time, with the right message
·Understand Paid Search and propose solutions to ensure maximum return on ad spend and delivery of targets, working with brands, agencies and partners (eg Google).
·Leverage Unilever's and External Best practices/case examples; identify global best practices for Subject Matter Expert and Search Engine Optimization and apply to partner projects.
·Acquisition marketing:Identify new ways to drive awareness of the brands as well as traffic to .com/marketplaces
·Understand influencer outreach campaigns, working closely with Public Relations/trading teams on sampling and influencer collaboration opportunities.
·Partner with agencies and internal teams to optimize social content and digital creative recommendations.
·Monitor and analyze competitor/external activities on digital-centric initiatives (Innovation/Communication) identifying best practices
What You’ll Need To Succeed
·5 years of digital marketing experience; Bachelor's Degree
·Passion for digital space, consumer’s journeys and winning in marketplace
·Knowledge of how to create, test, optimize digital content and experience leading creative/technical agencies and media partnerships
·Solid understanding of digital channels and influencers
·Aptitude and use digital analytics tools, including but not limited to Google Analytics,Adobe Analytics/Target,Facebook Editor, and social media insight platforms
·Solid experience leading communication through Social Media channels
·SEO, SEM, Affiliate, Email/CRM, Consumer Shopping Engine, Display, and emerging digital channels
·Nice to have: Experience with web design tools;Experience in online recruiting or digital marketing for consumer services is a plus
What We Can Offer You
Culture for Growth|Top Notch Employee Health & Well Being Benefits|Every Voice Matters|Global Reach|Life at Unilever|Careers with Purpose|World Class Career Development Programs|Check Out Our Space|Focus On Sustainability
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
Primary Location: United States-New Jersey-Englewood Cliffs-Englewood Cliffs -700 Sylvan
Shift: Day Job
Unposting Date: Ongoing
Req ID: 180006WY