Unilever Associate Brand Manager - New Brand, North America in Englewood Cliffs, New Jersey
Background & Purpose of the Job
The Associate Brand Manager is responsible to launch a new brand in a new category in North America in 2018. Supporting a new go-to-market model, this role gives the opportunity to work on creative partnerships, public relations (PR) strategies and media plans, as well as innovative communication tactics in social and digital channels. Working in close quarters with shopper activation teams, customer development teams and operations teams, you will be carving a new launch for a category that currently doesn’t exist for Unilever in North America. It is pivotal that you understand promotions, shopper tactics, point of sale visibility, strategy and design. It is a high visibility role, as the launch of a new brand is always watched closely and presented to the Sr. Leadership team of the organization. Confidence to speak for the new launch plans as well as the ability to defend the strategy to stakeholders will be valued. Bias for action and ability to manage and navigate through a complex system will be needed.
Who You Are & What You’ll Do
As the Associate Brand Manager for North America, you will be at the heart of a new brand’s launch in the U.S. market in 2018. Post launch, you will be tasked with developing a campaign and a new go to market launch model through social, PR and digital touchpoints, to name a few, while also tracking the operational excellence as well. You will work with big and small data to tell a brand story, driving decisions rooted in analytics. You will own the marketing budgets. Partnering with Supply Chain, Finance and Demand Planners, you will ensure seamless sales planning and forecasting. You will work hand-in-hand with sales teams and retailers to present new innovations, leading inter-agency teams (digital, PR, ratings and shopper marketing etc.) along the way.
You’re a born leader:You see opportunities and are naturally drawn towards how to solve them and motivate the team to follow your journey
You’re a strategy guru:Analyzing opportunity spaces and making choices on differentiated strategies and executions will be key to your success
You’re a dot connector:You possess the nimble ability to work with cross functional teams across the world to drive execution and optimizations
You’re a story teller:You are consumer-connected, with a keen eye for spotting and identifying trends in the ever-evolving millennial market. And you understand how to leverage trends in a launch mix
You’re a changemaker:You are wired with an entrepreneurial drive – the person in this role must have a strong bias for action
You’re a paradox navigator:You employ creativity in crafting solutions – challenging the norms and breaking the rules – to create impactful digital innovation and marketing campaigns
What You’ll Need To Succeed
·Bachelor’s degree required, MBA preferred
·Minimum 3-5 years of marketing experience preferred, preferably in consumer brand marketing
·Strong bias for action & accountability both for self and others
·Growth and competitive mindset
·Strong interpersonal and communication skills
·Analytic capability to manage & forecast volume, address business issues, chase business opportunities and make strategic recommendations
·Not afraid to dig into the details, question where appropriate and look for opportunities
·Creativity in problem solving
What We Can Offer You
Culture for Growth|Top Notch Employee Health & Well Being Benefits|Every Voice Matters|Global Reach|Life at Unilever|Careers with Purpose|World Class Career Development Programs|Check Out Our Space|Focus On Sustainability
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law .
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
Primary Location: United States-New Jersey-Englewood Cliffs-Englewood Cliffs -700 Sylvan
Shift: Day Job
Unposting Date: Aug-24-2018
Req ID: 18000B95